WHY SENDING A NEWSLETTER?
E-Mail newsletters are the perfect choice for keeping in touch with your customers. Of course, this requires a certain regularity in the dispatch intervals.
Your newsletter subscribers can expect exciting news, valuable tips, interesting stories, insights, practical instructions or discount vouchers and competitions. Your newsletter must create added value for the customer - otherwise they will unsubscribe immediately or they will not even open your newsletter at all.
THE 4 CENTRAL COMPONENTS OF NEWSLETTER MARKETING
Vermeiden Sie es auf jeden Fall, Newsletter Adressen zu kaufen oder Newsletter an Empfänger zu versenden, die sich nicht regulär für Ihren Newsletter registriert haben. Dies ist zum einen illegal und zum anderen besteht die Möglichkeit, dass Ihre Domain und der Mailserver auf einer Blacklist landen. Überlegen Sie einmal, wie genervt Sie auf SPAM reagieren...
NEWSLETTER - STRENGTHENING CUSTOMER LOYALTIES
We have already launched a number of newsletters and have found that they can lead to interesting interactions with subscribers. Over time, your newsletter will become recognizable, subscribers will trust the content and may even begin to reply. This can lead to an interaction that is a good basis for a long-term customer relationship. With simple elements such as a special subject line or a personal salutation, your newsletter immediately stands out from the crowd. And even if your subscribers later only open the newsletter because of the headline, the customer has noticed your brand / logo and saved it in their subconscious: the customer can remember you and will take your online shop into account when making their next purchase decision!
NEWSLETTER - MORE KLICKS & PAGEVIEWS
Have you ever studied the statistics of your website? You will see various “spikes” in traffic and wonder what made your website get more visits in one day than others. One such reason can be the sending of a newsletter. The more interesting and relevant the content is for your customers, the stronger the effect. Because a newsletter is structured in such a way that there is only space in the email for short “teasers” on a blog post or on a new product, which refer to the full article on your website. The more subscribers find a topic interesting, the more visitors you will see on your website for the relevant topic.
NEWSLETTER - TRACKING & ANALYSIS
And now comes the most exciting part: As soon as a subscriber clicks on a link, you can see what the customer is looking at in the newsletter and on your homepage. For example, a person comes to your website about a new product via the newsletter, but then also gets information about your product portfolio and finally gets in touch with you via the contact form. Such information enables you to evaluate the success of each newsletter and to adapt the choice of topic and your homepage to the needs of your customers.
NEWSLETTER - ADDRESS SEGMENTATION
In many cases it makes sense to segment the newsletter subscribers according to interests in order to offer the content to customers in a targeted manner. A customer who is primarily interested in newsletter marketing would not receive a newsletter from us on the subject of PHP development. In this way, the customer only receives content that is interesting for him, which in turn leads to higher opening rates of the newsletter and less disinterest in the recipient.
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