Even in the digital online age, classic print media are an integral part of marketing. Print advertising brochures score with their unique feel, their elegant finish, high-quality materials and sometimes also with an extraordinary scent (scented varnish makes that possible).
The viewer of a brochure receives a direct impression of the presented product, service or company. Digital and print harmonize perfectly with each other, each medium has its clear advantages. If you use both media together, e.g. QR codes create a strong synergy effect. CROSSMEDIA is the magic word of the hour!
Modern and innovative brand communication must take place on several channels at the same time. The media world is constantly on the move, and we neither know today what the channels of tomorrow will look like nor how we will use them.
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