SOCIAL MEDIA MARKETING
Everyone is talking about social media. The number of active users is increasing continuously. Facebook already has 1.5 billion active users every day (!) This gives salespeople and service providers the extremely interesting opportunity to directly address the target group of affluent users. In addition to classic sales, the brand image can be sustainably shaped and maintained via social media. At the same time, you build a personal bond with your target group.
SVH MEDIA supports you in using the potential of these channels effectively for your business.
THE PATH TO YOUR SOCIAL MEDIA STRATEGY
PAID OR ORGANIC SOCIAL MEDIA STRATEGY?
Both organic and paid social media landscapes are constantly evolving. New networks are gaining in importance (e.g. TikTok) and existing networks are improving their platform and their product (e.g. Facebook, Twitter, Pinterest and Instagram, which are currently starting with buy shops buttons). The organic reach is decreasing as the social media platforms want to expand their paid social media channels in order to generate income.
Social media trade has increased significantly in recent years. At the moment, however, the growth is literally exploding.
In June 2020, eMarketer found that 29.6% of respondents in the US had used social commerce to make a purchase, with nearly 2/3 of those surveyed buying on Facebook.
Social media channels are no longer just about conversation and content. Social media has become a full-fledged channel for customer acquisition and remarketing.
DEFINITION OF PAID / ORGANIC SOCIAL MEDIA MARKETING
Organic social media
They use free tools provided by every social network to build and interact with a social community, share posts, and respond to customer comments. For example, using Hootsuite or Social Pilot to schedule and publish posts is organic social media marketing.
Paid social media
In this type of advertising, you pay to show ads or sponsored messages to social network users based on the targeting you set. There are costs per ad (CPI) or costs per click (CPC).
DO YOUR CUSTOMERS BUY ON SOCIAL MEDIA?
There is no general answer to this! Rather, it is a process of strategic testing.
Research by Crowdtap showed that 64% of the 3,000 respondents use social networks to find inspiration for shopping (up 51% compared to the previous year).
This is being driven by merchants who address consumers with personalized offers and offers on social networks:
Almost half (46%) of social media users are already using social platforms while considering a purchase.
40% of users actively decide what to buy based on what they saw on social media platforms, including reviews and recommendations, and this is only going to increase.
So welcome to the future! Social commerce is already here...
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