There is no general answer to this! Rather, it is a process of strategic testing.
Research by Crowdtap showed that 64% of the 3,000 respondents use social networks to find inspiration for shopping (up 51% compared to the previous year).
This is being driven by merchants who address consumers with personalized offers and offers on social networks:
Almost half (46%) of social media users are already using social platforms while considering a purchase.
40% of users actively decide what to buy based on what they saw on social media platforms, including reviews and recommendations, and this is only going to increase.
So welcome to the future! Social commerce is already here...